Journal

Dream Hunt Give-Away

Dream Hunt Give-Away

Posted by Kanjera on 05/18/20

We exist because of our customers, and we want to send someone on their dream hunt this year! We are sending one lucky winner to the Arctic Circle in August of 2020 (or 2021 given Covid-19 issues) to hunt barren-ground caribou in the Nunavut territory of northern Canada. We’ve partnered with Canis Athlete and Neal & Brownlee for on … read more
​Caprock 35’s Story – Hello World

​Caprock 35’s Story – Hello World

Posted by Kanjera on 04/09/20

We used design-thinking in creating the Caprock 35: what’s really needed for the product, learn from extreme users, prototype early and often, and fail fast. Design thinking has revolutionized product and business innovation – who are we to argue with the same people that suggested putting wine, chocolate, and board games in emergency preparedn … read more