Journal

Deer hunting is an annual tradition around here. We've got our favorite spots scouted, our hunting buddies lined up, and our favorite gear prepped and ready to go. Here is our top 5 list of gear - our so called deer hunting essentials, which we think no hunter should be without (and we are making the assumption you have your favorite weapon already … read more

The hunting backpack is often overlooked in favor of flashier gear, but once you're out on a hunt, the right hunting backpack can make an enormous difference on not only your comfort level after a day of trudging through brush and rough ground, but also your overall success. Not to mention the fact that the right backpack will be able to hold … read more

We used design-thinking in creating the Caprock 35: what’s really needed for the product, learn from extreme users, prototype early and often, and fail fast. Design thinking has revolutionized product and business innovation – who are we to argue with the same people that suggested putting wine, chocolate, and board games in emergency preparedn … read more